Reducing updates and reprints
An establishment’s information can change regularly: a price, a dish, availability, opening hours or a new offer.
With a paper menu, these changes may require all or part of the materials concerned to be reprinted.
With a digital menu, information can be edited directly online. The same QR code can remain in place while the content evolves.
For staff, this avoids, among other things, having to manage several versions of the same menu or replacing materials with every change.
Limiting some repetitive questions
Staff are regularly asked for information that can be relatively simple: what is in a dish, allergens, opening hours, available services or how a piece of equipment works.
A digital menu can present more information about dishes, while a digital guest guide can bring together the hotel’s practical information.
The customer can thus find some of the answers they need directly, without always having to ask a waiter or a member of the reception team.
This does not mean that interactions with staff disappear. Staff remain essential for giving advice, welcoming customers and handling requests that require genuine interaction.
Making it easier to communicate with international customers
In an establishment that welcomes international customers, language can sometimes make communication harder.
A menu available in several languages lets customers read dish names, descriptions or certain additional information directly in a language they understand.
This can also make waiters’ work easier, as they do not necessarily have to translate every piece of information out loud or always explain what is in a dish.
In a hotel, the same principle can apply to practical information, services, activities or recommendations.
The quality of translations nevertheless remains essential: offering several languages is only really useful if the information stays clear and understandable.
Giving more information without overloading staff
A paper menu or booklet comes with certain space constraints.
A digital medium can make it possible to present more information without multiplying documents: detailed descriptions, photos, allergens, additional languages, practical information or supplementary content.
For staff, this can avoid having to explain out loud information that is already available to the customer.
The aim is not to detail everything, but to make useful information available at the right time.
Centralising the establishment’s information
In a hotel, there can be a great deal of information on very different subjects: breakfast, pool, spa, restaurant, activities, events, Wi-Fi, opening hours or check-out information.
A digital guide makes it possible to gather this information in one space.
The guest can then look up the information they need directly, even when they are not at reception.
For staff, this centralisation can help reduce some repetitive requests and avoid having to look up or pass on the same information several times.
Letting staff focus on service
The main benefit is therefore not to replace a human task with a digital tool.
Above all, a digital menu or guest guide can handle some of the routine information requests so that staff can devote more time to welcoming guests, giving advice and handling requests that require their involvement.
How effective it is obviously depends on the establishment, its organisation and the features offered by the solution used.
A tool that supports staff day to day
A digital menu or guest guide can thus make several day-to-day aspects easier: updating information, answering certain common questions, communicating with international customers or centralising useful information.
These uses do not replace the role of staff. They simply give them another way to pass on information and can spare them some repetitive tasks.