What is a hotel welcome booklet?
The welcome booklet is a resource made available to guests to explain how the hotel works and what services it offers.
It usually contains the information a guest may need during their stay:
- breakfast times;
- how the hotel’s services work and their opening hours;
- information about the facilities and the various areas;
- the establishment’s contacts;
- practical information;
- activities and events;
- nearby recommendations.
Its content naturally varies depending on the establishment, its services and the information it wants to give its guests.
What is a digital welcome booklet?
A digital welcome booklet applies this principle in a digital format.
Instead of reading a paper document, the guest accesses the information from their smartphone, usually via a web page. A QR code can be used to make access easy.
The content can then be organised into different sections so that the guest can quickly find the information they are looking for.
The booklet can, for example, present the hotel’s services, breakfast times, the activities on offer, practical information or nearby recommendations.
Digital welcome booklet and guest guide: what is the difference?
The two terms largely overlap. A digital welcome booklet generally refers to all the practical information and services offered by the hotel, while the term digital guest guide can cover broader content, including activities, experiences, events and recommendations.
In both cases, the aim is the same: to bring together the information that is useful for the stay in an easily accessible space.
What can a digital guest guide contain?
The content depends on each hotel. It can include in particular:
Practical information
Opening hours, access, contacts, Wi-Fi, check-out information and other useful details.
The hotel’s services
Breakfast, restaurant, bar, spa, pool, room service or other services offered by the establishment.
Activities and experiences
Hotel activities, excursions, events, experiences or other offers for guests.
The hotel’s areas and facilities
The various areas, facilities and places accessible during the stay.
Nearby information
Restaurants, activities, shops, places to visit or local recommendations.
The advantage of a digital guide is therefore that all this information can be brought together in one space, rather than spread across several media.
How do you access a digital welcome booklet?
A digital guide can be accessed from different places in the hotel.
A QR code placed in the room, at reception or in the common areas can let the guest open the guide directly from their smartphone.
When it is a web page, no dedicated app is needed: the guide opens directly in the phone’s browser.